Over the next couple of weeks, LivingSocial tells us, it will be adding real-time discounts to its mobile applications to enable consumers tosearch for discounts at nearby restaurants on the fly.
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Likewise, it will give merchants the tools to find customers immediately should business get slow.
The service represents a big shift in the way daily deals are sold.
Instead of having to commit to a restaurant deal at least a day in advance, consumers can search for a discount in real time, on the way to lunch or dinner. And for merchants, it solves an immediate problem–it can offer a service right away, rather than selling a discount voucher that can be redeemed at other times.
The idea of walk-in deals is the latest evolution of the rapidly evolving daily deals space, which is fueled by stiff competition andmillions (wait, scratch that),billions of dollars in venture capital.
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